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CEO Springtime Power Breakfast 7:45 – 9:30 a.m.

Is your organization’s brand one of your most valuable assets?

Engage in this strategic discussion with our panel of experts about key marketing and branding challenges experienced in both the corporate and association worlds. Hear examples of how organizations have rebranded themselves and the benefits that brand leadership has gained them in their marketplace. Gain insights on how to create a unique value proposition that delivers better margins and produces a higher return on investment and exceptional experiences to your members.

1. Hoyt Harper, II, senior vice president, Brand Management, The Sheraton Group
2. Steve Berger, president and CEO, Craft & Hobby Association
3. Susan Robertson, CAE, EVP, ASAE & The Center for Association Leadership

Starwood Hotels & Resorts invites all CEO Springtime Power Breakfast participants as their guests to continue the networking and learning at the 2010 Springtime Expo! Upon registration, please indicate whether you wish to attend the Springtime Expo in addition to the Power Breakfast.

Transportation will be provided from The W Hotel to the Walter E. Washington Convention Center, courtesy of TMS Transportation Management Services LLC.

This breakfast is open to the first 125 CEOs who register, so don’t delay, register today.

Cost:	$45 (a $95 value)
Location:	W Hotel 515 15th Street Northwest Washington, DC
Schedule:	7:45 – 8:30 a.m. – Breakfast 8:30 – 9:30 a.m. – Program
Power Breakfast hosted by W Hotel
$50 of your registration to the 2010 Springtime Expo is compliments of Starwood Hotels & Resorts