Thursday, April 28
10:15–11:30 a.m
(Hall B - Lower Level)

What Business Are You REALLY In?

Seems like a simple question, doesn't it? And the answer seems obvious: I'm in the event business, the meetings business, the association business. Maybe you're in a business that supports association meeting professionals.

Well, there actually is a new way to think about your business. There is a new lens through which you can view your profession and your organization. And this new lens might just change everything. Once you change how you think, you'll begin to see things in a new light that will open a world of possibilities for your work, your career and your organization.

You can expect:

  1. A new perspective on the role of associations and why the future is so bright.
  2. To learn how meetings and events are the original social media and why that matters to your career.
  3. A new positioning for your role that can change how others in your organization view your impact on your association’s success.

Don't miss this inspiring session that might just change how you see yourself, your job and your organization.

About Don Neal

Don Neal

Don Neal

Don Neal has spent his career helping leaders and organizations see the possibilities of what can be. From helping trade associations and professional societies see their future in a new light, to working with the meetings industry to help reimagine, rebrand, and revolutionize conferences and trade shows, to helping Mercedes-Benz, Exxon, Hershey’s and Allstate with a new approach to marketing, Don brings vision and passion to the table.

Don Neal

As the Founder and CEO of 360 Live Media, Don is championing the mission of helping associations position themselves for the greatest success in a new environment of competition, changing demographics and increasing member expectations. 360 Live Media works with many of the best associations in America, including AIA, ALTA, CBA, AUVSI and ASAE, to mention just a few.

To learn more about Don, check out his 2016 blog series for a look into what you can expect from his keynote at ASAE’s Springtime Expo 2016.