Learning Labs

Thursday, April 28
9:00–10:00 a.m.

What’s Behind the Curtain

Meeting professionals often face a complex and grueling negotiation process when working to secure their ideal space for meetings. Learn some tricks of the trade as two experts in the field offer a planner and supplier perspective and walk planners through a simple yet insightful “look behind the curtain” of how a hotel evaluates your business while negotiating a contract. Explore the inner fabric of a hotel’s P & L focus and learn more about profit areas in which hotels can and cannot be flexible. Interact with and learn from your peers, while equipping yourself with the information needed to strike a win-win agreement to secure the perfect venue for your next event.

Gary Hernbroth, chief motivating officer & founder, Training for Winners
Phil Anderson, general manager, dusitD2 Hotel Constance


Pack The House! Reinvention and Marketing Strategies That Work

It’s no secret that meetings and events are in the midst of a revolution. “Status quo” and “better sameness” are the sure road to irrelevance and declining performance. This must-attend session is designed for serious event innovators and will deliver a full reinvention and marketing framework to help you capture the hearts and minds of your audience and stakeholders.

This session will include examples of associations that have reimagined their annual events, and showcase how event reinvention should be supported by integrated direct marketing techniques across email, social and mobile, as well as emerging media channels. This session will also provide examples from leading for-profit companies of both their failed and successful attempts at driving engagement.

Craig Wood, managing director & chief engagement officer, 360 Live Media
Jay Schwedelson, president and CEO, Worldata


Devices Down! Engaging Today's Audiences Differently

Today's audiences need to be highly engaged — immediately — or they will tune out. Presenters are competing for the attention of demanding attendees who have low tolerance for talking heads, short attention spans, and the considerable diversions of their phones and other devices. Join this discussion to explore how our evolving technology, culture and generations have changed the structure of education, and what associations need to do to rev up their audience engagement now, and turn their attendees into raving fans, social media ambassadors, and returning members.

Shawna Suckow, CMP, president, Shawna Suckow International


Alternative Learning Formats That Wake and Wow Meeting Attendees

Have you ever experienced a Speed Solos session? How about a Discussion Den? Explore networking salons, safaris, games, no-host dinner parties, two-level real-time critiques, and more -- all to better engage your attendees and move toward greater experiential, peer-to-peer learning.

Megan Denhardt, CAE senior learning consultant, ASAE: The Center for Association Leadership


NEW THIS YEAR!  GAME CHANGER SESSION:

How Ordinary People Create Extraordinary Change

Adam Braun, Philanthropist
Best-Selling Author, and Founder of Pencils for Promise

Delivering work-life lessons, this engaging session illustrates how any “ordinary” person can take small steps to create a successful and extraordinary impact. Having turned $25 into more than 300 schools, serving more than 30,000 students around the world, and having built a global community which is well on its way to achieving its goal of making a quality education a possibility for everyone, it is no surprise that at the age of 31 Adam Braun has already been named to Business Insider’s 40 Under 40, Wired magazine‘s 50 People Who Are Changing the World, and was selected as one of the World Economic Forum’s first ten Global Shapers.    Adam also served as the Director of the Global Education Platform, an initiative conceived by the UN Special Envoy for Global Education to accelerate breakthroughs in learning innovation and has been featured as a speaker at The White House, the United Nations and the Clinton Global Initiative. Braun's book The Promise of a Pencil is a New York Times, Amazon.com and Wall Street Journal bestseller.  

About Adam Braun

Adam Braun is a New York Times bestselling author and the Founder of Pencils of Promise, an award-winning organization that has broken ground on more than 300 schools for children in poverty around the world. He also served as the Director of the Global Education Platform, an initiative conceived by the UN Special Envoy for Global Education to accelerate breakthroughs in learning innovation.

He has been featured as a speaker at The White House, the United Nations and the Clinton Global Initiative. He has also been named to Business Insider’s 40 Under 40, Wired Magazine‘s 50 People Who Are Changing the World, and was selected as one of the World Economic Forum’s original ten Global Shapers.

His book The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change debuted at #2 on the New York Times Bestseller list and went on to become a #1 national bestseller.