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All education sessions will be offered from 8:00–9:15 a.m. and again from 9:30–10:45 a.m.
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Concurrent education sessions:
8:00–9:15 a.m.
9:30–10:45 a.m.
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Top Meeting Technology Tools (and How to Actually Use Them!)
There are countless lists, blogs, and magazine articles on technologies available for your association meetings and events—but where and how do these technologies fit in? What features are most vital to enhancing your programs? And how can you justify their cost? Join us for a hands-on session with some of the most popular technologies available, and investigate the practical applications of each. Leave feeling confident and capable instead of intimidated when discussing meeting technologies.
Midori Connolly, chief AV girl, Pulse Staging & Events; Jessica Levin, president, Seven Degrees Communications
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Revitalize & Invigorate Your Annual Conference & Expo
Learn how the American Occupational Therapy Association (AOTA) evaluates its Annual Conference and makes changes to keep it fresh and relevant. In spite of the economy, AOTA attendance remains strong and program submissions have increased 37% over the last six years. After this dialogue, you will be able to evaluate your call for papers process, increase submissions, determine if session types are still meaningful to your attendees, how to increase interaction between attendees and presenters, and assess the proper balance between staff role and volunteer role.
Laura Collins, communications director; and Frank Gainer, MHS, OTR/L, FAOTA, director of conferences, American Occupational Therapy Association
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Unlocking the Secrets of Attendance Building
Your meeting has many different types of attendees, whose reasons for attending vary greatly. Don't make the mistake of marketing to all of them with one voice or one message. Using real-life examples, explore how to better segment potential attendees, identify new audiences, and develop more targeted messaging in order to help you build attendance.
Katie Callahan-Giobbi, VP, Minding Your Business, Inc. (moderator); Mary Pat Cornett, CMP, CAE, senior director, education & meetings, American Academy of Otolaryngology, Head and Neck Surgery; Shannon M. Watson, CMP, CAE, director of meetings & education, Solar Energy Industries Association; Jason Weinstein, CMP, director, national events, AARP
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The Exhibit Hall and Beyond: Increasing Revenue & Cultivating New Business Relationships
Are you seeking new ways to attract and engage meeting attendees? Learn how to take your exhibitor relationships beyond the booth and turn them into long-term, win-win business partnerships. Identify new opportunities to deliver more ROI and ROE to your attendees, exhibitors, and sponsors. Examine unique marketing opportunities that will help your organization leverage brand visibility and awareness, and leave with new tools you can employ immediately to jump-start your exhibit hall!
Cheretta A. Clerkley, MBA, director, corporate relations, American Society for Parenteral and Enteral Nutrition; Denise Gavilan, principal, Gavilan Marketing & PR
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Carbon Footprint and Your Events: Understanding the New Industry Methodology
Are you interested in knowing the true carbon footprint of your event or hotel stay? Does each supplier provide you with a different number that doesn’t mean anything? Learn how the newest approach to carbon footprinting for meetings and overnight stays has been agreed to by the hotel industry, and how it will make gathering the information and making comparisons easier than ever.
Denise Naguib, corporate senior director, sustainability, Marriott International, Inc.
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Industry Practice Says Yes, but My Gut Says No: Determining What’s Ethically Smart
Remember when, as a child, you were asked “If everyone else jumped off a bridge, would you do it too?” In the association community, there are things “everyone does” – accepting invitations; doing favors for a favorite co-worker, board member, or client; giving or accepting gifts; “fudging” an expense report, hiding commissions – that may be considered accepted practice. These practices may also violate your or other organization’s standards of conduct. Deciding what to do is never easy; it’s tougher still when someone says “C’mon, everyone does it.” Explore your dilemmas and determine the right questions to ask to determine the smartest and most ethical path to follow.
Joan L. Eisenstodt, chief strategist, Eisenstodt Associates LLC
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General Session with Peter Sheahan
11:00 a.m.–12:00 p.m.
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FL!P: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage
Innovation doesn't just mean a hot new product or advertising campaign. True innovation is more often a realignment of the way that leaders think about business structure and organizational design. Peter Sheahan reveals that in order to find new opportunity and increase competitive advantage, organizations must look at their business and industry in a new way. Learn how to find opportunity where others cannot! Sheahan will teach you how to be YOUnique in your thinking about your business, your customers and your organizational design. He will identify current trends and changes impacting our industry and then illustrate the mindset and inclination to exploit these trends for the future! Using industry-specific examples, and an energetic stage presence, Sheahan will challenge you to think differently to create mind-blowing success.
A native of Australia, Peter Sheahan has spent a decade teaching leaders how to flip their thinking and find opportunity where others cannot. When competitive advantage is in jeopardy, he helps organizations think differently about their business model, their customer, and their organizational design. Sheahan identifies the current trends and marketplace changes impacting various industries, and then creates the mindset and the inclination in leaders to exploit these trends for the future. He is the author of six books, including Fl!p: How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings and Making It Happen: Turning Your Good Ideas into Great Results. Fl!p, an international best-seller available in 25 countries, emphasizes the need for leaders to have mindset flexibility.
Peter Sheahan is presented by Leading Authorities, Inc.
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